Tatum joined Time Out Hong Kong as Editor-in-Chief in 2020 and is responsible for the magazine’s overall digital and print content. Her career began in roles in the Philippines, such as creative director at PeopleAsia Magazine and lifestyle editor at Manila Standard, giving her a broad view of the industry, from food, drinks, travel, wellness, and arts. Her transition to executive creative director at Digital FCB Manila saw her spearheading digital campaigns for notable beverage brands such as Whyte & Mackay, The Dalmore, and Jura, blending her creative acumen with her understanding of the beverage industry and the digital space.
She also founded DrinkManila.com, the Philippines’ first online magazine dedicated to beverages, where she previously oversaw content and managed operations. Her expertise includes judging renowned bartending competitions like Diageo Reserve World Class (PH), La Maison Cointreau (PH), Flor de Caña’s Sustainable Cocktail Challenge (HK), Perfect Mariage’ by Perrier (HK), Bacardi Legacy (PH), and the Campari Bartender Competition (PH), among others, as well as hosting talks and workshops for various alcohol brands.
Beyond her editorial leadership, Tatum has contributed to the design of several celebrated coffee table books, including Aboitiz’ 25 Year ‘Life As It Should Be’, winner of the Cardinal Sin Catholic Book Awards 2014 for Youth and Children Category and was given a Special Citation in the Youth and Children Print Category in the Catholic Mass Media Awards 2014.
Follow her adventures on Instagram @tatumancheta or drop her a line at tatum.ancheta@timeout.com.